An effective news release is a cost-effective and proven way to communicate about your business, generate media coverage, raise profile, engage customers, build reputation and increase enquiries and sales.
This one-day workshop covers the fundamentals of press release writing. As well as learning the skills and techniques needed, you’ll also learn how to give a traditional press release a 21st century twist to create multimedia news copy that works for your website and social media platforms.
This workshop is ideal for:
By the end of the session you will have:
Ros is a qualified journalist and trainer with expertise gained in public, private and third sector organisations. She’s worked across all media – TV, radio, print, digital and social. Her experience includes reporting and producing for BBC News, PR consultancy and serving as Press Secretary to a government minister. Ros’s courses are high energy, interactive and interesting, structured to ensure measurable outcomes and clear return on investment.
The Course includes lunch and refreshments - Funding of 40%(European Social Fund) might be available towards the cost of the course through *The Skills Service please email Wendy or call 01535 607775 to check eligibility criteria.