Airedale Enterprise puts Customers First and is Awarded WorldHost® Recognised Business Status

Airedale Enterprise

Airedale Enterprise in Keighley has become the latest organisation in West Yorkshire to gain national recognition for its commitment to customer service, after being awarded WorldHost Recognised Business status.

WorldHost is a suite of world-class customer service training programmes that was introduced in the UK by People 1st International. Over 320,000 people, 5,000 businesses and 18 regions have benefited from WorldHost training – representing an industry investment of more than £30million in improving the quality of customer experience. During this time, WorldHost has played a key role in helping individuals, businesses, regions and major sporting and cultural events improve the consistency and quality of their customer service offer – with some reporting a boost in sales of up to 60%.

WorldHost Recognised Business status is awarded to businesses that have trained 50% or more of their front line staff using any of the WorldHost training programmes and signed a commitment to delivering excellent customer service. With over 70% of its staff trained to WorldHost standards, Airedale Enterprise has officially become a WorldHost Recognised Business.

On receiving the recognition, Wendy Spencer, CEO at Airedale Enterprise commented: “We are passionate about service standards and are incredibly proud to have achieved WorldHost Recognised Business status. When our customers see the WorldHost logo displayed in our business, they’ll know that we have made a commitment to delivering an exceptional experience for them. Not only does this generate a positive buzz about the service we offer, but it helps to promote Keighley and surrounding areas as friendly and welcoming tourist destinations. ”

Airedale Enterprise working in partnership with Shipley College have delivered there 13th Worldhost course this year in Keighley, with over 165 individuals now Worldhost and City & Guilds Level 2 certified in Excellent Customer Service. Airedale Enterprise has now scheduled their 2020 course dates, the next 2 day fully funded course will take place on 23rd and 30th January at Airedale Enterprises’ premises on Sunderland Street, Keighley. Contact 01535 607775 for more information.

Jane Rexworthy, executive director at People 1st International, congratulated Airedale Enterprise on its achievement. She commented:  “Becoming a WorldHost Recognised Business is a fantastic achievement and it’s incredibly encouraging to see Airedale Enterprise willing to go the extra mile for their customers.

“This training means that the staff at Airedale Enterprise have the skills and knowledge necessary to deliver first-class customer service, giving their business the excellent reputation it deserves. I have no doubt WorldHost will have a positive impact on their business. Congratulations to all involved.”

The WorldHost Recognised Business certificate is valid for two years and is renewable on completion of a refresher course.


About WorldHost

Originally developed in Canada – widely recognised as the leading global destination for visitor welcome – and adapted for the UK market by skills and quality assurance expert, People 1st International (, the WorldHost programmes provide a gold standard in training for any business that relies on day-to-day interaction with customers for success. All WorldHost trainers are quality assured to ensure they deliver world-class customer service training.

For more information about the Worldhost Customer Service Courses please contact the team on 01535 607775.

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Business Support and Training | Airedale Enterprise Services