Be found by your potential customers!

In today’s digital age, local search optimisation has become paramount for businesses striving to thrive in their communities. This Local Search Masterclass offers a comprehensive learning experience tailored to equip businesses with the tools and strategies necessary to dominate their local market.

What to expect?

Modules include:

Local Search Overview
Understand the fundamentals of local search, including its significance, key components, and how it impacts business visibility.

Google Business Profile
Learn to leverage Google Business Profile effectively, optimising it to its fullest potential to attract local customers and enhance online presence.

Local SEO Practicalities
Dive deep into the practicalities of local SEO, exploring techniques to improve search engine rankings and increase organic traffic within specific geographic locations.

Town Targeting Strategies
Explore advanced strategies for targeting specific towns or areas, ensuring your business reaches the right audience with tailored marketing efforts.

YouTube Integration
Discover the power of video marketing on YouTube and learn how to integrate it into your local search strategy to engage audiences and drive conversions.

Google Meet Interaction
Master the art of virtual interaction using Google Meet, leveraging it for local networking, client meetings, and community engagement.

Is it for you?

Company directors, sales and customer services staff, self-employed and startups looking to creating their own web presence.

The outcome

Greater Control and Ownership
By mastering local search, businesses retain greater control and ownership over their online presence, ensuring alignment with brand values and objectives.

Comprehensive Understanding
While agencies provide valuable services, businesses with internal knowledge of local search gain a comprehensive understanding of their digital footprint, empowering them to make more informed decisions to drive results.

The trainer

David Robertson of Blue Sky SEO Marketing is a specialist working for all kinds of businesses, building websites, Google Business Profiles, email campaigns, videos, social media, sending press releases and creating SEO rich content.

With over 30 years experience of marketing, he’s worked with many marketing agencies and a has a long track record of success in many sectors, including projects with local authorities and other public sector organisations.

He is Google Analytics & Ads Certified and SFEDI Business Consultant Accredited via the Small Firms Enterprise Development Initiative.

Testimonials

“I got David to start an seo campaign for me and what can I say !!!! The man is fantastic at what he does and he’s quick!!!  5 star work would recommend.”

“Extremely efficient and helpful.  ‘Blue Sky Thinking’ definitely made me feel as though anything is possible and has helped enormously.  Very effective. Thank you David.”

“As a small business owner we spend too much time working in the business and not enough working on the business. As a result our digital presence really needed the health check that David provided. He has great enthusiasm for helping businesses get recognised and his specialised knowledge means he has the tools to help your business fly.”

Marketing Masterclass Series, 9.30am to 4pm

• Wednesday 24th July – Local Search Masterclass
• Wednesday 7th August – WordPress Website Masterclass
• Wednesday 21st August – Search Engine Optimisation Masterclass
• Wednesday 4th September – Email Marketing Masterclass

VENUE
Airedale Enterprise, Sunderland Street, Worth Way, Keighley, West Yorkshire. BD21 5LE

PRICE
£195 + vat per masterclass, or 10% off for two or 20% off for three or four classes, paid in advance.

BOOK
Email Wendy Spencer of Airedale Enterprise via wendyspencer@airedaleenterprise.org.uk, tel 01535 607775

BRING
Your own lunch and a laptop so you can access the wifi and receive advice on your own web presence at the end of the session (not essential).