Hands-On, Behind The Scenes Look at WordPress

The course

A detailed masterclass covering all the critical aspects of web development using WordPress, including design, user experience, SEO, and site maintenance. Perfect for enhancing your skills and creating professional or DIY websites.

What to expect?

Modules include:

Overview
An introduction to WordPress and a basic understanding of the internet, websites and other online tools.

WordPress themes and plugins
How to style the website and what tools are available to add different functions to the website.

Creating website content
What and how to prepare before creating the website

Customising website design
How to add brand colours, logo, font and maintain consistency throughout the website.

Search engine optimisation
A brief overview and importance of SEO and where to add basic page information so Google understands what the pages are about.

Website security and maintenance
What tools hosting companies use to protect and speed up the website and the importance of keeping plugins up to date.

Launching and promoting your website
What pages to create and what can be done to gain the right kind of traffic to the website.

Is it for you?

Company directors, sales, marketing and customer services staff, self-employed and startups looking to creating their own website.

Often the web presence of a company is created and managed by an external agency or an internal team. Directors and staff often have very little understanding of what’s involved to make the phone ring, how orders and enquiries come in, or what the marketing team or agency actually do to maintain the presence and drive traffic to the website.

To maximise sales, appreciate the budgetary requirements and overcome internal issues between departments, a good understanding of how everything fits together is essential.

This day long course will take you behind the scenes of WordPress, reveal some of the tools required to make elements and functions of a website work and have your questions answered.

The outcome

Empower participants to gain a better understanding of what it takes to create credible web presence and the on-going tasks required to protect, promote and grow it.

Once staff are engaged with their own web presence, team meetings and communications will be improved and sales and profitability are more likely to grow.

For those creating their own website, short cuts will be given and typical mistakes can be avoided, saving time and money.

The trainer

David Robertson of Blue Sky SEO Marketing is a specialist working for all kinds of businesses, building websites, Google Business Profiles, email campaigns, videos, social media, sending press releases and creating SEO rich content.

With over 30 years experience of marketing, he’s worked with many marketing agencies and a has a long track record of success in many sectors, including projects with local authorities and other public sector organisations.

He is Google Analytics & Ads Certified and a SFEDI Business Consultant Accredited via the Small Firms Enterprise Development Initiative.

Testimonials

“I got David to start an seo campaign for me and what can I say !!!! The man is fantastic at what he does and he’s quick!!!  5 star work would recommend.”

“Extremely efficient and helpful.  ‘Blue Sky Thinking’ definitely made me feel as though anything is possible and has helped enormously.  Very effective. Thank you David.”

“As a small business owner we spend too much time working in the business and not enough working on the business. As a result our digital presence really needed the health check that David provided. He has great enthusiasm for helping businesses get recognised and his specialised knowledge means he has the tools to help your business fly.”

Marketing Masterclass Series, 9.30am to 4pm

• Wednesday 24th July – Local Search Masterclass
• Wednesday 7th August – WordPress Website Masterclass
• Wednesday 21st August – Search Engine Optimisation Masterclass
• Wednesday 4th September – Email Marketing Masterclass

VENUE
Airedale Enterprise, Sunderland Street, Worth Way, Keighley, West Yorkshire. BD21 5LE

PRICE
£195 + vat per masterclass, or 10% off for two or 20% off for three or four classes, paid in advance.

BOOK
Email Wendy Spencer of Airedale Enterprise via wendyspencer@airedaleenterprise.org.uk, tel 01535 607775

BRING
Your own lunch and a laptop so you can access the wifi and receive advice on your own web presence at the end of the session (not essential).